Marketing Ideas - Session 8 - 29 3.5 Reflect on and...

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WORKBOOK | © 2016 YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGE
BSB42415 CERTIFICATE IV IN MARKETING AND COMMUNICATION | MARKETING IDEAS_V1.0
3.5 – Reflect on and appraise the views of others,
and use to refine ideas and to embrace new ideas
Time to think on the views raised
Reflect on the discussions and look at the valid contributions that have
resulted from the communications. All individuals that have participated will
have formulated their positions and viewpoints from their own understanding,
experience and research made.
From this point, an appraisal of the views and ideas should be performed to
determine the best course of action for your business requirements.
Appraising views includes:
f assessing the facts
f considering application of use
f developing/matching criteria to produce workable solutions
f agreement of the outcomes.
Document the views
The outcomes should be documented and recorded to ensure that all individuals
agree on this and have gained the same understanding. Copies should be