29 WORKBOOK | © 2016 YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGE BSB42415 CERTIFICATE IV IN MARKETING AND COMMUNICATION | MARKETING IDEAS_V1.0 3.5 – Reflect on and appraise the views of others, and use to refine ideas and to embrace new ideas Time to think on the views raised Reflect on the discussions and look at the valid contributions that have resulted from the communications. All individuals that have participated will have formulated their positions and viewpoints from their own understanding, experience and research made. From this point, an appraisal of the views and ideas should be performed to determine the best course of action for your business requirements. Appraising views includes: f assessing the facts f considering application of use f developing/matching criteria to produce workable solutions f agreement of the outcomes. Document the views The outcomes should be documented and recorded to ensure that all individuals agree on this and have gained the same understanding. Copies should be