Marketing Ideas - Session 1 - 1 1 ANALYSE IDEAS FOR...

1
WORKBOOK | © 2016 YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGE
BSB42415 CERTIFICATE IV IN MARKETING AND COMMUNICATION | MARKETING IDEAS_V1.0
1. ANALYSE IDEAS FOR COMMUNICATION TO
OTHERS
1.1 Distil key themes, messages and positions to aid in clarity of thought and
presentation
1.2 Reflect on different ways of communicating ideas for different purposes and
to different people
1.3 Identify the enabling skills and attributes of individuals who can effectively
participate in discussions about ideas
1.1 – Distil key themes, messages and positions to
aid in clarity of thought and presentation
Preparing your communications
Communications should be articulate and specific to the needs of the audience.
Creative communications, such as the exploration of ideas and debating
solutions, should engage the audience in ways that encourage creative thinking
and participation. You should present a clear message and define the purpose
and requirements, in order to elicit the correct audience response.