4 WORKBOOK | © 2016 YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGE BSB42415 CERTIFICATE IV IN MARKETING AND COMMUNICATION | MARKETING IDEAS_V1.0 1.2 – Reflect on different ways of communicating ideas for different purposes and to different people Communicating in different ways People communicate and respond to communications in different ways. It is important to know and understand your audience before presenting your information to them. This will allow you to take the correct approach, to understand what type of communication will work best and also to tailor the information according to their needs. You may be communicating with a variety of individuals, such as business executives, clients, your management or work colleagues; each specific group will require a particular focus. Different venues for communicating include: f making a group presentation/pitch f in a forum that has been formed for the purpose, such as: • project meetings • sales meetings f participating in one-on-one discussions f at team meetings f scheduled meeting which are performed remotely (e.g. video conferencing, teleconference) f at meetings/events held away from work premises, such as: • work trips away which combine socialising with work requirements • lunch meetings • coffee shop meetings • sponsorship events. How people may respond People tend to have a preferred communication technique that they perform and respond to best. This may be through spoken words, in written communications or visually through seeing information displayed in pictorial formats. Communications can be made: Verbally: In writing: Visually: f meetings f discussions f debates f telephone conversations f reports f documents f data f emails f graphs f charts f images f demonstrations Knowing the strengths and weaknesses in the different communication techniques will help you greatly in your delivery of information. Prepare your communications so that all types of people are included; if a verbal discussion does not work on its own, use additional techniques such as charts and images
5 WORKBOOK | © 2016 YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGE BSB42415 CERTIFICATE IV IN MARKETING AND COMMUNICATION | MARKETING IDEAS_V1.0 through a supporting presentation. It may also prove more effective to provide information as a handout or in a summary document for those who absorb information in a written format.
- Three '17
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