27 WORKBOOK | © 2016 YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGE BSB42415 CERTIFICATE IV IN MARKETING AND COMMUNICATION | MARKETING IDEAS_V1.0 3.3 – Identify and participate in conversations that challenge and explore different concepts and approaches and generate new ideas 3.4 – Respond to questions about ideas with confidence and relevant information Look at the concepts offered From the discussions and debate, other concepts may be raised. Join in the conversations and look at the concepts and approaches that have been offered as a result. From these, new ideas may be developed. You may be required to brainstorm for further ideas (see section 2.3 of this unit), or to make a further analysis on the options given. Exploring ideas When exploring the possibilities, take a strategic approach to make sure you look at all the aspects that may need to work in a business environment. Concepts can be wildly creative, but to have potential will need to show they can be adapted to suit your needs.
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