23 WORKBOOK | © 2016 YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGE BSB42415 CERTIFICATE IV IN MARKETING AND COMMUNICATION | MARKETING IDEAS_V1.0 3. DEBATE AND DISCUSS IDEAS 3.1 Present and argue substantiated positions on ideas 3.2 Be open to critical analysis of own ideas and to the ideas of others 3.3 Identify and participate in conversations that challenge and explore different concepts and approaches and generate new ideas 3.4 Respond to questions about ideas with confidence and relevant information 3.5 Reflect on and appraise the views of others, and use to refine ideas and to embrace new ideas 3.1 – Present and argue substantiated positions on ideas 3.2 – Be open to critical analysis of own ideas and to the ideas of others Debating your ideas In order to give your substantiated viewpoint and to be able to justify the reasons why you are giving the position you have taken, you will need to have an understanding of how to debate. Previous knowledge or experience of debating will help you to prepare your thoughts and logically present the argument to be one that is valid. Debating skills include: f organising your thoughts into chronological order for presenting f the use of supporting statements f developing strategic arguments for your point over other viewpoints f listening and respecting opposing viewpoints: • addressing these with agreement or disagreement • counteracting these overall and showing how these do not hold up against your own.