apple watch - APPLE WATCH PROMOTIONAL PLAN By Natalie Foria...

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APPLE WATCH PROMOTIONAL PLAN By Natalie Foria
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Current Tactics Promotions focus on functionality on the go Emphasizes versatility of applications and uses Large opportunities for customization and personal preferences Print Ads very minimal Only a stylized picture or the Apple Watch logo No information about the product
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Messaging/Target Audience Messaging “There’s an Apple Watch for everyone” Most personal device Most functional smartwatch Target Audience Technology friendly Different models for different audiences Standard Models: all ages, middle income, High-end Models: high income, fashionable, well established, Apple Watch Sport: leads active lifestyle, 18-50 years old, interested in health and fitness
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Trends in the Market Wearable technology market is continuously growing Estimated that smartwatch shipments will rise by a compound annual rate of 41% over the next five years Smartwatches will account for 59% of total wearable device shipments this year, and that share will expand to just over 70% of shipments by 2019. (buisnessinsider.com) Wearable technology is bought for fitness tracking 40% of US consumers say they would buy a smart watch Out of that group 48% say they would use it for fitness (statista.com)
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  • Spring '14
  • Bootland,
  • Sales, apple watch

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