Module 1b In-Class Assignment - Marketing Strategy - Name IN-CLASS ASSIGNMENT MARKETING STRATEGY Type of Assignment Individual Submission(with group

Module 1b In-Class Assignment - Marketing Strategy - Name...

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Name: IN-CLASS ASSIGNMENT: MARKETING STRATEGY Type of Assignment : Individual Submission (with group discussion) Length : 60 Minutes Submission : SLATE Dropbox/Assignments OBJECTIVES Discuss how an organization assesses where it is now and where it needs to be Describe how core values, mission and goals are important to an organization Participate in interactive discussions INSTRUCTIONS 1.In your Term Project groups, go to SLATE>Content>Project and refer to page 7 of theProduct Innovation Plan Description. Select a company from the list for which you will develop a new product improvement idea for your Product Innovation Plan. Complete the chart below about the company you have selected. 2.Be prepared to discuss with the class. 1List their Core Values and/or Mission Statement: -Revlon is a global color cosmetic, hair color, beauty tools, fragrances, skincare, anti-perspirant deodorants and beauty care products company whose vision is Glamour, Excitement and Innovation through high-quality products at affordable prices.
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  • Fall '12
  • Paul
  • Marketing, Revlon, market growth rate, Product Innovation Plan

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