Name: IN-CLASS ASSIGNMENT: MARKETING STRATEGYType of Assignment: Individual Submission (with group discussion)Length: 60 MinutesSubmission: SLATE Dropbox/AssignmentsOBJECTIVESDiscuss how an organization assesses where it is now and where it needs to beDescribe how core values, mission and goals are important to an organizationParticipate in interactive discussions INSTRUCTIONS1.In your Term Project groups, go to SLATE>Content>Project and refer to page 7 of theProduct Innovation Plan Description. Select a company from the list for which you will develop a new product improvement idea for your Product Innovation Plan. Complete the chart below about the company you have selected. 2.Be prepared to discuss with the class. 1List their Core Values and/or Mission Statement: -Revlon is a global color cosmetic, hair color, beauty tools, fragrances, skincare, anti-perspirant deodorants and beauty care products company whose vision is Glamour, Excitement and Innovation through high-quality products at affordable prices.
You've reached the end of your free preview.
Want to read both pages?
Marketing, Revlon, market growth rate, Product Innovation Plan