MKTG HW 5 - Ahmed Ghazal MKTG MW Homework#5 Pg 156 158 1...

Info icon This preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Ahmed Ghazal MKTG MW 11/14/2016 Homework #5: Pg. 156 & 158 1. What features of your product are especially important to potential customers? a. Availability of tutors, strong internet server and availability to contact the creators of EduCoach. 2. In which countries do these potential customers live? a. The potential customers can be anywhere with internet and a dominant language of English. 3. What special marketing issues are involved in trying to reach them? a. Television, radio, newspaper ads, webpages and online search campaigns. Pg. 158 1. Is Mary Kay an international firm, a multinational firm, or a transnational firm based on its marketing strategy? Why?
Image of page 1
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern