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7 Eleven ThailandBalanced ScorecardNovember 26th, 2016Prepared for AB 6300 Managerial AccountingMr. Pongsaporn Adam (IMBA, 5910213005)Mr. Suwapat Kwangvitayanon (IMBA, 5910213009)Mr. Thanakorn Danpoonsub (IMBA, 5910213003)
Company profileGranted the 7-Eleven license from 7-Eleven, Inc., USAEstablished the Company to operate a convenience storebusiness in Thailand under the “7-Eleven” trademarkChanged the Company’s name from “C.P. Convenience StoreCo., Ltd.” to “C.P. Seven Eleven Co., Ltd.” and opened the first7-Eleven outlet at Soi Patpong, Bangkok198819902016Celebrated the 2,000th 7-Eleven storesCo-operated with PTT Public, d. to exclusively open 7-Elevenstores in PTT gas stations2002Current have a total 9,000 7-Eleven stores(Base upon April2016)With milestone 10,000 stores by year 2018
We serve convenience to all communitiesVisionTo create customer engagement with innovativeproducts and services and to enhance goodrelations with community and societyCorporatePhilosophyThrough happy employees, we desire to see smilesfrom customersMissionCorporate Philosophy, Vision, Mission