BSC Project 7-11 (Accounting) - Prepared for AB 6300 Managerial Accounting 7 Eleven Thailand Balanced Scorecard November 26th 2016 Mr Pongsaporn

BSC Project 7-11 (Accounting) - Prepared for AB 6300...

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7 Eleven Thailand Balanced Scorecard November 26 th , 2016 Prepared for AB 6300 Managerial Accounting Mr. Pongsaporn Adam (IMBA, 5910213005) Mr. Suwapat Kwangvitayanon (IMBA, 5910213009) Mr. Thanakorn Danpoonsub (IMBA, 5910213003)
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Company profile Granted the 7-Eleven license from 7-Eleven, Inc., USA Established the Company to operate a convenience store business in Thailand under the “7-Eleven” trademark Changed the Company’s name from “C.P. Convenience Store Co., Ltd.” to “C.P. Seven Eleven Co., Ltd.” and opened the first 7-Eleven outlet at Soi Patpong, Bangkok 1988 1990 2016 Celebrated the 2,000th 7-Eleven stores Co-operated with PTT Public, d. to exclusively open 7-Eleven stores in PTT gas stations 2002 Current have a total 9,000 7-Eleven stores(Base upon April 2016) With milestone 10,000 stores by year 2018
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We serve convenience to all communities Vision To create customer engagement with innovative products and services and to enhance good relations with community and society Corporate Philosophy Through happy employees, we desire to see smiles from customers Mission Corporate Philosophy, Vision, Mission
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