Sports_Comm_Midterm_Outline - Sports Communication and...

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Sports, Communication, and Culture: Midterm One Course Notebook Outline 1. Wenner’s Transactional Model: a. Sports Communication is transaction between communicators involved i. Point is to create an audience experience so that you perpetually have an audience for sports ii. Mediated sports content: everything that comes at you, generates interest iii. Society/societal order bounds all of this; society creates and impacts the language and symbols you’re allowed to use. Strength : Offers analysis of phases of sports communication and how interconnected with culture. Weakness : Descriptive, not critical model. 2. Ideological approach (chapter 3): a. Sports are means to control populace. b. Hegemonic order: system that keeps power by coercive means through communication channel/symbol systems of social order Strength : Comprehensive critical analysis of sports Strength : emphasis on sports as commodities (products sold back and forth in culture) Weakness : Comes with much baggage-Assumes existence of hegemonic order Weakness : Personal expression/intention disappears into hegemonic set of inputs. 3. Semiotics : study of signs and use in creating and reinforcing social norms. -Team names: we identify ourselves with the values associated with that class -Roland Barthes’ take: 1. signifier (image) ((image of dog)) 2. signified (concept) ((dog)) 3. sign (word) ((“dog”)) (Secondary) 1. signifier 2. signified (cultural values)values applied to words 3. sign -1 st level of signification is application of words to things. -2 nd level of signification creates myths, social symbols w/purely cultural meaning -limitation- focuses only on image of team 4. Fisher’s Narrative Approach : can assess human communication as story telling a. Theoretical Grounding: i. Humans are “ homo narrans ” (storytelling creatures) ii. All communication is storytelling iii. As stories, communication draws on cultural values
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How Do We Asses Narratives? A. Coherence (probability): internal consistency of story- does it “hang together”? a. Characterological coherence : stories made up of actions and characters- are the character’s actions coherent? b. Character coherence assessed by actional tendencies of characters. c. Actional tendencies - tendency of character to act in consistent ways d. Are character’s actions consistent with actional tendencies? B. Fidelity : external consistency of story a. Is it consistent with other stories that are accepted as true? b. Is it consistent with stories of its type? What will we draw from these theories? 1. We will examine sports communication as a transaction between a variety of sources over a variety of media and recognize that all these transactions are interconnected. 2. Examine transactions as buying and selling commodities. 3. Sports icons and symbols as myths: draw on social values to create culture (of sport and as whole) and sell commodities.
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