81686673-Marketing principles-(2)

81686673-Marketing principles-(2) - Running head MARKETING...

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Running head: MARKETING PRINCIPLES 1 Marketing principles Name Institution
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MARKETING PRINCPLES 2 Preliminary report Oddcast Company refers to an online marketing organization which was founded in 1999. It was established in New York City by its founder Adi Sideman a former Israeli documentary filmmaker and army paratrooper. He is the current chief executive officer of the company. Oddcast Inc is responsible for developing and providing applications for viral marketing and social media campaigns. The organization offers technologies that allow audiences to take part in different virtual karaoke competitions, participation in various multi-user 3D environments, typing of lyrics that are normally sung out loud, and communication in real time voices with the use of animated flash characters. The organization serves brands, developers, advertising and marketing agencies. As a brand manager for Crest Whitestrips, I have to find ways of marketing the companys products and increasing its market share. Therefore, I believe the company should consider becoming a client of Oddcast. The Company would play a vital role in the online marketing of
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