#227982769_marketing - Running Head MARKETIN MIX STRATEGISE...

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Running Head: MARKETIN MIX STRATEGISE FOR CANADIAN SUPERSTORE 1 MARKETING MIX STRATEGISE FOR CANADIAN SUPERSTORE Name: Institutional Affiliation:
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MARKETING MIX STRATEGIES FOR CANADIAN SUPERSTORE 2 Suggested Canadian Superstore ’s Marketing Mix Strategies to Enter German Market Product Decision Strategy Germans love purchasing most of their shopping items in superstores with a reputable name in terms of quality. The Canadian superstore will introduce a retail superstore that has international recognition for the high quality products they sell. Canadian superstore has the financial capability of creating a reputable brand in Germany since they have already succeeded in Canada where numerous outlets have been started in major Canadian cities. The Canadian superstore will be located in the major German cities where there population density is high. Most of the people living in urban areas rely on retail outlets for their food shopping and other basic requirements shopping. Canadian superstore will combine high quality products with the low cost strategy to develop a difference between them and their competitors.
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