Zappos - Primary Goods Shoes Online Ordering Surname 1 Name...

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Primary Goods: Shoes Online Ordering Surname 1 Name: Course: Tutor: Date: Zappos Case Study Answe 1 The customer benefit package from the company to its customer is called “Deliver WOW through service.” Zappos’ value creation process allows customers to make quick purchases with free shipping in both directions. In addition, the company provides a 365-day return policy. In Peripheral goods : Electronics, handbags, sunglasses, apparels, watches Peripheral Services : Free shipping service, call Service, and consultancy services Online Stock Updates
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Surname 2 their support process, they sell a variety of shoes from major manufacturers. They also refrained from outsourcing their call center since they considered its function to be important for the company considering the fact that most transactions occur through the internet. With the free shipping offer, the telemarketers often encourage the customers to buy more than one color of shoes. Furthermore, they often refer customers to competitor shops when they run out of stock.
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