mgohw4 - Cai Qian Qian p.122#14 39 9.28.2016 14 During the...

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Cai, Qian Qian p.122 #14, 39 9.28.2016 14. During the strategic-management process, communication is the most important process, and it should be repeated and never stop. The company establish long-term objective, everyone in the company are responsible to express their ideas and deliver them to the upper management who makes the final decision. Without good communication, the company can not work as a whole, this way, the company will not be successful by missing the important ideas. In order to achieve the result we expect, communication should be easy and non punishment. The company has to create the environment where communicate is easy and quick. I think the most important word in marketing is “research”, because effective marketing plans are based on the real customer needs. Bad research data can result in unwanted new products which is extremely harmful for an organization. “Cashflow” is an important word in finance, because the finance department needs to know how much left in company which is able to put into other investment. Also, they are
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