Case: Invisalign Orthodontics unwiredSicheng Li 1000926652AnalysisIn general, Invisalign is a revolutionary way to have braces in orthodontic industry, it provides a faster, better patient-oriented way to get braces. Unlike the traditional braces which takes longer time and more complicated process. Such a good product should be widely introduced and used in the industry, it has the potential to become the standard treatment for orthodontic malocclusion. But the reality doesn't always work the same as the company thought, due to many issues like high price, difficulties in distribution and long waiting time, Invisalign really had a hard time delivering its value to the public, and that's the reason of continuous low sales. The problem of Invisalign is obvious, the distribution issue. They really had a hard time distributing and introducing the products as Invisalign has low credibility and coverage in the market, which makes the distribution even worse for the company. Strength: Invisalign is known for its aesthetic benefits compared to traditional braces, patients will not have metal wires attached to their teeth, there will never be harsh feelings when chewing. Patients who has Invisalign will not worry about being awkward in the public because of traditional braces. The use of Invisalign is cleaner and healthier than traditional braces. As patients that have traditional braces willbe more likely to have food leftover particles stuck in the mouth than those who have Invisalign. Cleaning is more convenient and hygienic as well as Invisalign makes it easier to brush and floss after eating.