Industry, Competition, Customer segment analysis assignment - Preliminary Industry Competitor and Customer Analysis Due Tuesday 9:30 AM Please post to

Industry, Competition, Customer segment analysis assignment...

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Preliminary Industry, Competitor, and Customer Analysis Due Tuesday September 20, 2016, 9:30 AM Please post to Group Discussion Board For this assignment please research and report the following: Industry Analysis Describe the industry in which your proposed new product will operate What are the forces that influence successful business entry (e.g. Porter’s five forces)? o What is the nature of competition in the industry? (e.g., aggressive competitive response, fragmented, consolidated among a few players, high or low innovation, global, etc.) Complete an Industry Attractiveness Table (see page 160 in textbook) Threat to Industry Profitability Competitive Force Low Medium High Threat of Substitutes Threat of new entrants Rivalry among existing firms Bargaining power of suppliers Bargaining power of buyers What factors make this industry attractive for a new entry? What factors make this industry not attractive?
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  • Spring '14
  • DavidL.Dahl
  • Customer Analysis, general internet search

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