Example Preliminary Industry and Competitive Analysis - Example Preliminary Market Assessment Industry Competitor and Customer Analysis Idea Definition

Example Preliminary Industry and Competitive Analysis -...

This preview shows page 1 - 2 out of 4 pages.

Example Preliminary Market Assessment: Industry, Competitor, and Customer Analysis Idea Definition: I am going to do this analysis on one of the “You be the VC” companies: Brain Sentry. Brain Sentry produced by the company Common Sensors is a sensor that fits onto the back of a helmet (i.e. football) and detects possible concussions by monitoring rapid acceleration or deceleration of the head. When a severe head impact occurs a light flashes on the device signaling to coaches, trainers and parents that the players needs to be evaluated for a concussion. Industry Analysis Industry Description: Brain Sentry fits within a new emerging industry of concussion detection, screening, and prevention products. Because this industry is emerging and not fully established I could not find an existing report that analyzed this industry. For example, IBIS World did not have an analysis report on this industry. However, doing an internet search and reading several articles as well as researching competitors provided some evidence of the factors or forces in this new industry that likely will influence new venture profitability. I outline these forces below after addressing industry/global trends. Trends: A string of lawsuits brought against the National Football League (NFL) by former players who suffered concussions while playing and are now experiencing mental health problems seem to have ushered in greater awareness and focus of the problem of concussions in the game of football. This awareness has influenced a lot of organizations and companies to offer ideas and products to address the problem. Many reports are finding declining rates of youth and high school participation in football which are attributed to fears of the possibility of concussions and the tie to mental health and other health problems. A Forbes magazine article from 2013 reported that at a sports conference that year there were over 200 companies involved
Image of page 1

Subscribe to view the full document.

Image of page 2
  • Spring '14
  • DavidL.Dahl
  • American football, High school football, Brain Sentry, concussion detection

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Ask Expert Tutors You can ask 0 bonus questions You can ask 0 questions (0 expire soon) You can ask 0 questions (will expire )
Answers in as fast as 15 minutes