Chapter 11 Lecture Slides in person Fall 2016v2 - Chapter 11 Unique Marketing Issues Marketing Plan Marketing Goals Marketing Strategy Marketing Mix

Chapter 11 Lecture Slides in person Fall 2016v2 - Chapter...

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Chapter 11 Unique Marketing Issues
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Marketing Plan Marketing Goals Marketing Strategy Product Promotio n Price Place Marketing Mix Tactics
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The Marketing Plan & The Business Model Product Promotion Place Price Product – Market Fit
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Marketing Plan on Final Report What is your plan to make potential customer aware of your product or service and how will you persuade customers to buy your product or service (e.g., what is your communication strategy and promotion strategy?) Why do you think these strategies will be effective? What will be your sales process? What distribution strategy will you use and why? What price will your charge and why?
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VALUE PROPOSITION DISTRIBUTION CHANNELS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE STREAMS COST STRUCTURE KEY ACTIVITIES PARTNER NETWORK KEY RESOURCES  BUSINESS MODEL CANVAS images by JAM Product Market Fit Product Market Fit
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What is Market Segmentation? A process of dividing potential customers into groups or segments based upon common characteristics relevant to purchasing your company’s product or service . These potential customers characteristics could include Similar needs Similar purchasing behavior Similar physical location
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Segmenting Markets- Concussion Detection Devices Total Available Market Served available market Target market Small subset of the TAM based upon specific characteristics of your business model Who can and will buy otball players, teams, and families Youth Football players Under the age of 12 and pa Parents who make $75K who live in Texas Who is your beach head market?
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