Summary - Beaching it in Brazil

Summary - Beaching it in Brazil - obligation to comply with...

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The Beaching it in Brazil article is about a beach resort in Brazil. The Txai resort is no more than two years old but it is set up as a model of Brazilian luxury. The resort attracts loyal customers from around the world and it is kept busy mainly from November to March. The resort focuses a lot on customer service. The employee to customer ratio is 4:1. They want to provide a warm, relaxing environment for its customers by the natural beauty and design of the resort. The resort wants to provide any type of food the customers want. What about its corporate responsibility? According to Wikipedia, “Corporate social responsibility is a concept whereby organizations consider the interest of society by taking responsibility for the impact of their activities on customers, employees, shareholders, communities and the environment in all aspects of their operations. This obligation is seen to extend beyond the statutory
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Unformatted text preview: obligation to comply with legislation and sees organizations voluntarily taking further steps to improve the quality of life for employees and their families as well as for the local community and society at large.” The Txai Resort practices corporate social responsibility in a number of ways. As stated in the article, • the resort sponsors a conservation program that protects five kinds of turtles in partnership with a local university. • The resort participates in reforestation and education initiatives for teaching local farmers about preserving natural resources and recycling. • The platforms that the resort makes comes from recycled materials. • Hans Heinz, director of Sao Paulo’s best resort, the Fasano, claims that what makes something luxurious may be something very “simple,” such as the untouched beach....
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This note was uploaded on 06/09/2008 for the course BUS 4490 taught by Professor Peregoy during the Spring '08 term at Dallas.

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