Summary - Banyan Resort and Hotel

Summary - Banyan Resort and Hotel - Summary: Banyan Tree...

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Summary: Banyan Tree Hotels & Resorts: Gauging Investor’s Views on Corporate Social Responsibility What is Banyan? 1. A resort/hotel subsidiary of sorts founded by Ho Kwon Ping, whose personal sense of responsibility toward the world’s social and physical environments is mirrored in his company vision, mission, and strategy. 2. “What set the Company apart in the marketplace…commitment to protecting the environment…behaving ethically and responsibly…” p.1 3. Hotels and resorts exist in harmony with their environment 4. Strong brand, established with integrity, backed by their ethical business practices and pro-environmental policies Banyan’s Reach toward the Community 1. Environmental development plans that disrupt the natural state of the island as little as possible, while decreasing waste (improving recycling, etc.) 2. Social programs that benefit the indigenous community 3. Excellent treatment of employees 4. Respect for indigenous tradition and culture 5. Ex:
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This note was uploaded on 06/09/2008 for the course BUS 4490 taught by Professor Peregoy during the Spring '08 term at Dallas.

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Summary - Banyan Resort and Hotel - Summary: Banyan Tree...

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