-1Topic 17: Grassroots MobilizationI. DefinitionII. StepsA. divide districtsB. Voter IDC. Rpovide info, especially to uncommitted swing votersD. Make sure ppl turnout III. ResearchA. local party organization1. Machines (old) 2. Local party still importantB. Experiments on Campaign info Distribution1. Robo-calls used as negative tactic by opponent -what is the most effective way-speaking on the phone in a slow and casual style (best done by volunteers) *Last week of a campaign is the most important time to contact voters* *One well targeted/ well done contact is as effective as multiple ones C. Survey research-about 44% of voters in 2004 indicated that they had some contact with the campaignParty or politician about an election 1. ppl who are contacted are significantly more likely to become politically active-more likely to turnout to vote, work in campaigns, display paraphernalia, etc. IV. More than just parties A. intermediary orgs./ interest groups1. Labor unions2. Christian Coalition Topic 18: Effect of Pol. Consultants
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