Political Behavior Topic 10 - TOPIC 10 DO CAMPAIGNS...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
TOPIC 10: DO CAMPAIGNS MATTER? -Political scientists have a very different view of the world from journalists and political consultants -Campaigns do not really matter from the perspective of political science research Early research in pol. Science: I. Columbia Schools Guides: Lazarsfeld, Berelson, Gaudet (1944) & McGhee (1954) Looked at voters using public opinion surveys etc. And concluded that campaigns don’t really matter -only 8% change -much of it is consistent if they had been voting on the basis of their social group -ppl may have had maverick opinions but they became more in line with their g roup’s position as time passed -campaigns really don’t have that much of an effect b/c voter id is determined way before II. 1990s -Dukakis campaign (Willie Horton ad) -pol. Scientists postulate that this campaign actually had an impact Decide to do further research --- à maybe they matter (cannot conclusively determine based on research) -What does matter mean?
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern