Political Behavior Topic 10 - TOPIC 10: DO CAMPAIGNS...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
TOPIC 10: DO CAMPAIGNS MATTER? -Political scientists have a very different view of the world from journalists and political consultants -Campaigns do not really matter from the perspective of political science research Early research in pol. Science: I. Columbia Schools Guides: Lazarsfeld, Berelson, Gaudet (1944) Looked at voters using public opinion surveys etc. And concluded that campaigns don’t really matter -only 8% change -much of it is consistent if they had been voting on the basis of their social group -ppl may have had maverick opinions but they became more in line with their g roup’s position as time passed -campaigns really don’t have that much of an effect b/c voter id is determined way before II. 1990s -Dukakis campaign (Willie Horton ad) -pol. Scientists postulate that this campaign actually had an impact Decide to do further research --- à maybe they matter (cannot conclusively determine based on research) -What does matter mean? -change in an individual’s vote
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 06/10/2008 for the course GOVT 3333 taught by Professor C.wilson during the Spring '08 term at University of Texas at Dallas, Richardson.

Page1 / 2

Political Behavior Topic 10 - TOPIC 10: DO CAMPAIGNS...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online