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Topic 13 - Topic 13 Money I Claims-3 general ones A money...

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Topic 13: Money I. Claims -3 general ones A. money matters like in a market (increasing money increases votes) B. Candidate who spends the most money wins C. Spending is important in maintaining control II. Evidence A. General evidence in support of these claims B. Incumbent spending seems to operate differently 1. No incumbent lost when spending the lowest amount at the lowest level 2. 1/6 th of incumbents lost when spending @ the highest level. III. How and Why spending matters A. Non-Incumbent Spending 1.in general we observe the return on challenger’s investment is higher -equalizes name recognition 2. Who gets money? -high quality, popular, viable candidate 3. Diminishing returns @ some point (threshold effects) -difference betw. $100K and $200K becomes minimal once a candidate raises money into the millions What this is providing: 4. Name recognition 5. Candidate information B. Non-candidate spending (Interest groups, PACS, parties) 1. Seems to work the same way 2. Seems to be most effective at generating votes against the incumbent
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