This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: -newspapers tend to compel attention -TV --passive exposure B. intentionality of exposure-extent to which viewers can select what they want to watch on tv versus what they read in the newspaper-You choose what you read but it is harder to do this with TV C. dependence on visuals -candidate can choose fluffy groups (veterans, unions, etc.) to talk to and draw media attention *majority of ppl get info form local tv news IV. Local v. National free Media A. Local News tends to be “softer ,” more positive B. National News; “harder;” more investigative journalism *political science has ignored local news because its hard to study *more coverage of elections during presidential years Advertising gets most coverage on local news National news Ads-9 min Elections-8:15 Iraq-3min. Intro music *Local news provides more horserace and strategy coverage Consultants spent more time talking about paid media-Ad watches...
View Full Document
- Spring '08
- Mass Media, broadcast media, media attention