fundraising - Advertising Expense Eduardo Saenz Marco...

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Advertising Expense 2/7/2017 Eduardo Saenz Marco Moreno-Schneider Naser Alenzi City 1 City 2 Total Advertisement Expenditure ($) $ 251,629 $ 148,371 $400,000 Percentage Donating 78% 45% Number of Donations 584,280.14 ### $852,840 Average Donation Amount ($) $2.00 $1.50 Donations ($) ### ### $ 1,571,400.7 Decision Variables: Amount of advertising budget spent on each city. Goal: Maximize total number of donations Constraints: Advertising budget has to be less than or equal to $400,000.00
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Data: Advertisment Budget: $400,000 City 1 City 2 Total Parameter α 0.006 0.004 N/A Population 750,000 600,000 ### Average donation per donor $2.00 $1.50 N/A Formula: Y=1-e^- α x Advertisement Expenditure X Percentage Donating Y Paramenter bewtween cities α
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Advertising Expense 2/7/2017 Eduardo Saenz Marco Moreno-Schneider Naser Alenzi City 1 City 2 Total Advertisement Expenditure ($) $ 251,629 $ 148,371 $400,000 Percentage Donating 78% 45% Number of Donations 584,280.14 ### $852,840 Average Donation Amount ($) $2.00 $1.50 Donations ($) ### ### $ 1,571,400.7 Goal : To spend on advertisement expenditure if it makes sense Decision Variables: Amount of advertising spent on each city. Constraints:
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