media analysis - Page 1 Advertising plays a dominant role...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Page 1 Advertising plays a dominant role in the lives of every individual in the developing world. The marketing strategy of a product is viewed as one of the main reasons for success or failure. Therefore, large amounts of funding have gone into marketing products in order to sell to certain groups of people and specific strategies have been developed on order to do so. No where is this role more prominent than in magazines. In this analysis, we dissected two gender opposing magazines, Good Housekeeping and GQ. We compared their advertising schemes and how gender roles were embedded in each magazine. The three topics that monopolized the advertisements are; lifestyles gained through materialism, dismemberment, and specific gender roles. Although Good Housekeeping and GQ differ greatly in a few of their advertising points, much of their advertising is strikingly similar only showing distinguishable differences in context. In both magazines the advertisements outline how materials guide your way of living. In a discussion of pop culture, Susan J. Douglas, states in her article, We Are What We Watch, “Reality TV keeps women in their place and encourages imagery from citizenship and world affairs into consumerism”. (Douglas, 2004, p. 526) This same idea parallels to other types of media. In Good Housekeeping, the ad for Cotton states, “You can never have enough.” It depicts a woman sitting in the midst of her room full of clothing, shoes, and accessories. It also states, “The dimensions of your closet are merely a guideline.” This implies that your closet defines who a person is with disregard to
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 06/10/2008 for the course WS 100 taught by Professor Norander during the Spring '08 term at Ohio University- Athens.

Page1 / 4

media analysis - Page 1 Advertising plays a dominant role...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online