Chapter 4 - Public commitment Role playing Foot-in-the-door...

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Chapter 4: Behavior and Attitudes What are attitudes? Measuring attitudes Self-reports Indirect measures Bogus pipeline Implicit association test http://implicit.harvard.edu/implicit/demo /selectatest.jsp
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Chapter 4: Behavior and Attitudes Why do we form attitudes? Useful Social identity function
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Chapter 4: Behavior and Attitudes How do we form attitudes? Innate Learned Inferred from cognitive, affective and behavioral information
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Chapter 4: Behavior and Attitudes Do attitudes predict behavior? Principle of aggregation Specific attitudes Strong attitudes Personal experience Vested interest Self-awareness
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Chapter 4: Behavior and Attitudes Do behaviors influence attitudes?
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Unformatted text preview: Public commitment Role playing Foot-in-the-door phenomenon Low ball technique Chapter 4: Behavior and Attitudes Why are attitudes influenced by behavior? Self-presentation theory Theory of cognitive dissonance Festinger & Carlsmith (1959) Insufficient justification Self-perception theory Facial expressions Emotional contagion Overjustification effect Overjustification Effect Enjoyable Activity No external reward External reward Intrinsic Motivation I do this because I like to Extrinsic Motivation I do this because Im being paid to...
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Chapter 4 - Public commitment Role playing Foot-in-the-door...

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