Chapter 7 - Physical appearance Liking and similarity...

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Chapter 7: Persuasion
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Chapter 7: Persuasion How does persuasion occur? Elaboration Likelihood Model 2 paths to persuasion Central processing route Focus on arguments Long term impact Peripheral processing route Focus on peripheral cues Short term impact
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Chapter 7: Persuasion
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Chapter 7: Persuasion
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Chapter 7: Persuasion
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Chapter 7: Persuasion Elements of persuasion may stemmed from… Source Message How the message is communicated Audience
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Chapter 7: Persuasion Source: Credibility Expertise Trustworthiness *Sleeper effect
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Chapter 7: Persuasion Source, cont. Attractiveness
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Unformatted text preview: Physical appearance Liking and similarity principle Social proof Reciprocity principle Chapter 7: Persuasion Message: Message length Two-sided vs. one-sided approach Reason vs. emotion Positive feelings Fear Primacy vs. recency Chapter 7: Persuasion Chapter 7: Persuasion How the message is communicated: Mode of presentation Live, videotape, audiotape, written Chapter 7: Persuasion Audience: Age What we are (or are not) thinking Forewarnings Distractions Involvement...
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Chapter 7 - Physical appearance Liking and similarity...

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