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company analysis - Coca-Cola Investment Analysis 1...

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Coca-Cola Investment Analysis 1 Coca-Cola Investment Analysis Coca-Cola Company Investment of $1,000,000 Report Table of Contents
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Coca-Cola Investment Analysis 2 Executive Summary…………………………………………………………………..…….3 Company History………………………………………………………………………..….4 Current Executives……………………………………………………...……………..……4 Market Analysis………………………………………………….……………………..…...5 Financial Analysis………………………………………………………………………..…6 Competitor Analysis………………………………………………………………….….….7 Ethical Analysis…………………………………………………………………….….……9 Recommendation…………………………………………………………………….….…10 References……………………………………………………………………………..…..11 Executive Summary
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Coca-Cola Investment Analysis 3 Hospitality investments can be profitable with the investment of $1,000,000 in Coca-Cola. After an in-depth competitor, financial, market, and ethical analysis it has been determined that a 7% return is a plausible goal for this stock investment. With only a major concern in the severe competition with Pepsi; all other aspects have proven to generally be encouraging. Over the past year the Coca-Cola’s stock has steadily increased. They have vastly expanded their global markets as well as their brand distribution in the beverage market. The report is a compilation of various reliable sources through business databases and official analytic reports from companies such as Datamonitor and statistics from Tablebase. Journal publications and other reputable sources were incorporated into the report as well. Analysis of all data demonstrated positive outcomes in the following areas: Market Share : Coca-Cola currently holds 42.8% of the beverage market. Coca-Cola experienced a 9% larger growth in the bottled water market than Pepsi in 2005-2006. The recent acquisition of Glaceau, Fuze, and other beverage makers has diversified their hold on market and provided support for a deficient carbonated beverage market. Financial : Coca-Cola has continued to increase their revenue each year since 2004, boasting revenue of $24.1 billion in 2006. The stock has also continued to increase; the current price per share is $61.73, a nine dollar increase since July of this year. The P/E ratio is currently 26.4, indicating a potential large future growth. Competitor : Pepsi has outpaced Coca-Cola in recent sales however Coca-Cola still maintains the top position in the beverage market. Although Pepsi is ahead as of recent, this will not have enough of an impact to stop an investment in Coca-Cola. Additionally, Pepsi has not taken advantage of global markets as Coca-Cola has. Cadbury-Schweppes (the 3rd strongest competitor) is of little significance to the investment as they do not have a large market share.
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