Unformatted text preview: b. the establishment of organizational objectives and 4 P’s c. Target market and 4 P’s d. marketing mix and assessment. 3. An example of a "threat" to a firm discovered by a SWOT analysis might be a. cost advantages present because of advanced technology. b. the chance to acquire firms with needed technology. c. likely entry of new competitors in the industry. d. too narrow a product line for the firm. 4. Which of the following is NOT one of uncontrollable environmental influences? a. Social and economic forces b. Company’s target market strategies c. Technological forces d. Political and legal forces e. Competitive forces...
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- Spring '07
- Marketing, high market growth, Marketing Strategic Planning, lowest market share