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Unformatted text preview: a. Philanthropic corporate social responsibility is consistent with societal marketing concept. b. Companies practicing ethical or philanthropic corporate social responsibility (e.g., green mountain coffee) are more likely to have involved and committed employees. c. The highest level of corporate social responsibility is economic d. Social responsibility demands that marketers accept an obligation to give equal weight to profits, customer satisfaction, and social well-being in evaluating their firm's performance. 5. Which of the following is NOT considered American core cultural values according to your professor? a. Freedom b. Egalitarianism c. Individualism d. Youth e. Equality of wealth 6. Which of the following is NOT correct about cultural position of the USA in terms of Hofstedes five dimensions. a. Individualism b. Low power distance c. Masculine d. Low uncertainty avoidance e. Long term orientation...
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- Spring '07