Intro-Test-Ch05 - Consumer Behavior

Intro-Test-Ch05 - Consumer Behavior - Practice Questions...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Practice Questions Principles of Marketing Consumer Behavior (Ch5) 1. What is the underlying basis for all action; the driving force behind all consumer behavior. a. motivation b. perception c. attitude d. behavioral learning e. personality 2. Which of the following has something to do with classical conditioning? a. Airline companies reward loyal customers with frequent-flyer miles b. Companies reward volume purchase with a rebate c. It is a vicarious learning mechanism. d. Companies use background music in their TV commercials in addition to their target messages 3. As the perceived risk (the likelihood of making a mistake) involved in buying a product increases, so does the post purchase likelihood of a. cognitive dissonance. c. evaluative dissonance. b. post purchase analysis. d. affective distress. 4. When Steve goes to the grocery store every other week, he buys the same brands of coffee, milk, cereal, and dog food. This type of consumer decision making is called: a. routine response behavior
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 2

Intro-Test-Ch05 - Consumer Behavior - Practice Questions...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online