Module 1 Lecture 5 Feb 1

Module 1 Lecture 5 Feb 1 - David Robinson D. Robinson, 2008...

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Unformatted text preview: David Robinson D. Robinson, 2008 Spring2008 Module 1 Delighting Customers Lecture 5: Pricing Class 5: Pricing Pricing and economics Pricing objectives Pricing strategies New Product pricing Pricing in Maturity Pricing tactics The familiar Demand Curve Quantity demanded $ Price Fewer people want to buy at higher prices The familiar Demand Curve Quantity demanded $ Price On the other hand: In any market, some people want to pay more Price too high Low Q $ Price Quantity demanded Price too high Low Q $ Price Quantity demanded Q we produce We have this many left over Price too low High Q We may not be able to meet demand, and $ Price Quantity demanded Price too low High Q We may not be able to meet demand, and $ Price Quantity demanded These people wanted to pay more, so we leave money on the table Differentiation Moves the curve up (and allows us to charge more) $ Price Quantity demanded Smart Pricing [ reader article] means...
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Module 1 Lecture 5 Feb 1 - David Robinson D. Robinson, 2008...

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