Hollyrock Restaurant

Hollyrock Restaurant - Hollyrock Restaurant HOLLYROCK...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Hollyrock Restaurant 1 HOLLYROCK RESTAURANT Hollyrock Restaurant: The Case Study Chuck Mooney Thomas College
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Hollyrock Restaurant 2 HOLLYROCK RESTAURANT On the surface, it would appear that the newest business addition to Hollistown (the Hollyrock restaurant), only has the teenagers and the high school students of the town as its customers, and this segment of the town is the target market of the restaurant; However, as a new restaurant, Hollyrock has an advantage over the other businesses in town: that is that everyone in town always wants to try the new place. This is the case in every area of the world though, whenever a new business opens up the consumers always have the mentality that they need to try the new place. This is always a good thing for the new business because profits will be higher than normal the first few weeks of business, and they are simultaneously taking business away from the other businesses. So, the Hollyrock restaurant really has the entire town as possible customers, and although they serve food items that younger people like, burgers, pizza, ice cream, and milk shakes appeal to a lot more people than just teenagers. I do believe that between the hours of 6:00 and 9:00 (10:00 on Fridays and Saturdays) the customers would mostly be teenagers because school would be out and a lot of teenagers would be in the restaurant making it undesirable for the other residents of Hollistown. But, between 3:00 and 6:00 I think there would be a lot more of a mixed market, parents and grandparents take their children (and grandchildren) out for ice cream and milk shakes all the time. The main competition for Hollyrock has to be the pizza/Italian food restaurant
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

Page1 / 5

Hollyrock Restaurant - Hollyrock Restaurant HOLLYROCK...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online