Unformatted text preview: order to log in. This gives users a greater feeling of trust with the site and less concerns over privacy issues. Adgrad is designed to focus on the “long tail” part of the advertising alumni. Keywords (10 – 15) : Web 2.0, AdGrad, Long tail, Authenticated Audience, Intranet, Social Media, User generated, Privacy, Facebook, Myspace, Monster Website Review: The web site looks very similar to facebook. It uses UT colors, so it’s easy to identify as being used by the university. Unlike facebook, it has sections to upload a resume, and look at or post job offers. Likes / Dislikes : The site seems interesting and useful for students. Gene’s lecture style seemed a little unorganized and boring at times. Rating (1 – 10, with 10 being excellent) :6...
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- Spring '08
- Advertising, Social network service, MySpace, social networking site