Unformatted text preview: being “The generation of ideas that are both novel and useful for solving problems.” He then discussed the different jobs in the creative department. Those being, creative directory, copy writer, art director, and production artist. He discussed the “creative brief” as being the first step in the creative department. Next, he divided the class in to different sections and had each one brainstorm ideas on how to attract a person in a bar using five words or less, and gave some funny examples of past answers. Keywords (10 – 15) : Thomas Edison, SETI, Compaq self charging notebook, Edison turnstile, art director, copywriter, production artist, creative brief, creative, Assaf Avni, Marvin Gaye Website Review: None Likes / Dislikes : Assaf gave the best presentation yet. He kept the class interested and was very funny and informative. Rating (1 – 10, with 10 being excellent) : 10...
View Full Document
- Spring '08
- Advertising, Communication Design, Assaf Avni