review3 - Market Potential, Market Demand, and Market Share...

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Unformatted text preview: Market Potential, Market Demand, and Market Share Chapter Three Chapter Three 3-2 Market Potential, Market Demand, Market Potential, Market Demand, and Market Share and Market Share Chapter Three Various forms of Market Demand and Opportunities Market Potential and Growth Product Life Cycle Marketing Mix and Market Share Performance Market Share and Development Metrics 3-3 Market Definition Market Definition Narrow vs. Broad Market Focus 3-4 Market Opportunities Market Opportunities Vertical vs. Lateral Market Demand 3-5 Market Potential Market Potential Market Penetration vs. Market Demand = Current Market Demand Maximum Market Demand Market Development Index (MDI) 3-6 Five Forces of Market Potential Five Forces of Market Potential 1. Awareness 2. Availability 3. Affordability 4. Ability to Use 5. Benefit Deficiency 3-7 Market Growth Market Growth Three Forces of Market Growth 1. Market Potential 2. Market Penetration 3. Rate of Entry 3-8 Accelerating Market Growth Accelerating Market Growth 3-9 Product Life Cycle Product Life Cycle Product Life Cycle and Marketing Profitability 3-10...
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review3 - Market Potential, Market Demand, and Market Share...

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