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review4 - Market-Based Management 4th edition Customer...

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Customer Analysis and Value Creation Chapter Four Chapter Four
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4-2 Customer Analysis and Value  Customer Analysis and Value  Creation Creation    Chapter Four Customer Value and Benefits Value Creation  Various Types of Value Price and Associated Costs of Purchase Customer Analysis Tools
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4-3 Customer Value And  Benefits Customer Value And  Benefits What is Customer Value  (CV)? CV =Benefits – Cost What are Customer  Benefits? How do we Create  Value? Value Creation Process Service  Benefits Brand  Benefits Product  Benefits Price & Other Costs Customer  Value
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4-4 Customer Value And  Benefits Customer Value And  Benefits
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4-5 Discovering Customer Benefits Discovering Customer Benefits Why is it important? Methods: 1. A Day in the Life of a Customer 2. Empathic Design 3. Lead User Analysis 4. Staple Yourself to an Order 5. The Kano Method
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4-6
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