Enron Scandal Outline

Enron Scandal Outline - Enron Scandal General Purpose: To...

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Enron Scandal General Purpose: To inform Specific Purpose: To inform the audience about the Enron scandal Thesis: The Enron scandal was one of the most famous scandals of our time. INTRODUCTION I. Gain attention a. In just 15 years, Enron grew from nowhere to be America's seventh largest company ever. Enron lied about its profits and stands accused of a range of shady dealings, including concealing debts so they didn't show up in the company's accounts. II. Establish speaker-audience-topic connection a. Ask audience if they knew what happened at Enron III. Orient audience a. Main point 1- Talk about the beginnings of Enron b. Main point 2- Talk about the scandal c. Main point 3- Talk about the aftermath BODY I. The Beginning a. Background- i. Enron Corporation was an American energy company based in Houston, Texas. Enron has its roots in Omaha, Nebraska. It started in the early 1930s as Northern Natural Gas Company. It merged in 1985 with a company called InterNorth who then purchased the smaller Houston Natural Gas. After building new corporate headquarters in Omaha, the new Enron named former Houston Natural Gas CEO Kenneth Lay as CEO b. Enron’s Accomplishments- i. Enron was named "America's Most Innovative Company" by Fortune magazine for six consecutive years, from 1996 to 2001.
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ii. Ironically enough, Enron was on the Fortune 's "100 Best Companies to Work for in America" list in 2000. iii. Enron was hailed as an overall great company for its large long-term pensions, benefits for its workers and extremely effective management. iv. On August 23, 2000, Enron’s stock hit a record high of $90 a share.
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This note was uploaded on 06/17/2008 for the course COMM 1313 taught by Professor Clark during the Spring '06 term at Arkansas.

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Enron Scandal Outline - Enron Scandal General Purpose: To...

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