Week 5 Mini-Strategy - Tesla -02.15.17 (1) - TESLA MOTORS...

This preview shows page 1 - 9 out of 29 pages.

TESLA MOTORS Patricia A. Burke-Dugener, Manuel Gutierrez, Svet Kolev, Daniela Koleva, Antoin Lee STR/531 February 15, 2017 Dr. Adil Khan
Tesla is not just an automaker, but also a technology and design company with a focus on energy innovation. Founded in 2003 Based in Palo Alto, Ca The company’s name inspired by Nikola Tesla Introduction
Tesla’s mission is to accelerate the world’s transition to sustainable energy Mission
Vision To Create The Most Compelling Car Company Of The 21 st Century By Driving The World’s Transition To Electric
CORE VALUES Always do your best. Make the best possible electric car Respect the environment Respect and encourage people/costumers
TESLA’S CURRENT GOALS AND OBJECTIVES Generate demand and drive sales up for TESLA Motor’s electric car Build long-term brand awareness and manage corporate reputation Manage TESLA's existing customer base to create loyalty and customer referrals Increase TESLA's market share Educate consumers about TESLA's goals to improve the future Increase the waiting list for Model S and Model X from 10,000 to 20,000 cars THE WORLD’S MOST INNOVATIVE COMPANY
TESLA’S CURRENT STATUS Leadership: Elon Musk-Chairman, J.B.Straubel-Chief Technical Officer, and Jason Wheeler-Chief Financial Officer Board Members: Brad W. Buss, Robyn M. Denholm, Ira Ehrenpreis, Antonio J. Gracias, Steve Jurvetson, and Kimbal Musk Structure: Officers, Board of Directors, Employees, and Shareholders Number of Employees: 13,000
SWOT ANALYSIS Strengths: Innovative Technology Technology mastery of electronic motors Company culture centered on excellence Ability to output new technology Sales electric power trains to their competitors (Toyota, Daimler, etc) Engineered a unique battery pack system

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture