Essay 2 - Running head ROSIE THE RIVETER SEX SYMBOL OR AMERICAN ICON Rosie the Riveter sex symbol or American icon Bobby Williams Baker College 1 ROSIE

Essay 2 - Running head ROSIE THE RIVETER SEX SYMBOL OR...

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Running head: ROSIE THE RIVETER, SEX SYMBOL OR AMERICAN ICON 1 Rosie the Riveter, sex symbol or American icon Bobby Williams Baker College
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ROSIE THE RIVETER, SEX SYMBOL OR AMERICAN ICON 2 Rosie the Riveter, sex symbol or American Icon Certain images have become icons within American society. The familiar image of Rosie the Riveter standing tall with her bicep bared, saying “We can do it” is certainly viewed as the iconic embodiment of women’s rights, but the purpose for which Rosie was created was much more. Originally a symbol of traditional femininity and housewifery, Rosie was created both to recruit women for the war effort and persuade them to return to their domestic duties at war’s end. Over the years she has become a feminist icon and, more recently, a hopeful symbol for our American youth after her appearance on the cover of Time magazine in 2007. Despite the sexism that promoted Rosie the Riveter and other war women ads, the tactics that advertisers used are still being employed today to persuade viewers to accept dominate cultural meanings as an unfiltered reality. The American public was greeted by the familiar figure in September of 2007, on the cover of Time magazine. Rosie the Riveter was standing proudly, just as she had in her original representation by J. Howard Miller in 1942. She had retained her familiar profile, with her bicep displayed proudly to viewers, inviting them to remember her a symbol of American pride, innovation, and the strength of American volunteerism. She was still unambiguously Caucasian, thin, attractive, and wearing the colors red, white, and blue like a true patriot. But there were a few changes to her appearance that made her look at home on the modern newsstands of today: a blue tee-shirt to replace the classic work suit, headphones implying an iPod, a tattoo on her arm, and long hair in a more modern style. The War Advertising Council of the 1940s was created for the purpose of keeping the nation’s advertisers from slipping into bankruptcy due to a national labor shortage. Turning their attention to recruiting much needed help from women in the labor market they created
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ROSIE THE RIVETER, SEX SYMBOL OR AMERICAN ICON 3 approximately 125 million advertisements, of which Rosie was just one (adcouncil.org).
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  • Fall '11
  • speech
  • World War II, Rosie, Riveter, sex symbol

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