Glossary for the Final Exam

Glossary for the Final Exam - Glossary for the Final Exam...

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Glossary for the Final Exam   Synergy/Convergence : Synergy is the promotion and sale of a product  throughout the various subsidiaries of a media conglomerate. Basically,  large media companies own several types of media outlets, such as films  or books, and they can promote and deliver content across all of these  Olsen’s company. They have movies, clothing, fragrances, beauty  products, toys, etc. Consolidation : Large, multinational media companies buy up smaller  outlets so the media is increasingly consolidated in the hands of a few  companies. Basically, giant corporations buy smaller companies so that  they practically own every company out there. An example of consolidation  Regulation : Many governments impose rules on the ownership, content  and delivery of media. Basically the media cannot contain vulgar content  because the government would not allow it. For example,  TV shows aren’t  allowed to use certain swear words. Gatekeeper :   Because media companies investigate and select the  content to be delivered, they act as gatekeepers, deciding what we can  see and hear. Basically gatekeepers control what the public knows  because they can choose what content to broadcast. For example, parents  can act as gatekeepers to their younger children by controlling what they  see. The Hays Production Code : Beginning in 1930, Hollywood studios  agreed to regulate themselves in terms of violence and indecency in film.    The codes were a set of industry regulations that remained in force until  1967. Basically filmmakers used these codes to uphold American morals.  For example, if a movie uses the F-word more than one time, it is rated R.
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Media conglomerates : Time Warner, News Corp., Disney, General  smaller companies. Functions of Media : Information, entertainment, advertising. Media effects (powerful, limited, moderate) : Powerful effects directly  impact people. Limited effects have little to no effect on people. Moderate  effects impact people but not to a strong degree. For example, a news  report about a war-torn country could impact people more than a report on  car insurance. Cultivation research
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This note was uploaded on 06/20/2008 for the course IAH 201 taught by Professor Dontknow during the Spring '05 term at Michigan State University.

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Glossary for the Final Exam - Glossary for the Final Exam...

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