BUS_107_Week7_lecture3

BUS_107_Week7_lecture3 - BUS 107 Chapter 10 Week 7: Digital...

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BUS 107 Chapter 10 – Week 7: Digital Advertising Slide # Topic Narration 1 Introduction In the previous chapter, we discussed ways to use the Internet to market your company’s products. In this chapter, we will discuss how digital advertising can be used for electronic commerce. Next slide. 2 Objectives When you complete this chapter, you will be able to: Subscribe to e-mail services and discuss how to use e-mail effectively for advertising your business Describe types of banner advertising on the Web and discuss the benefits and drawbacks of each type And discuss ways to promote your company Web site and get your site in a search engine’s catalog. Next slide. 3 E-Mail Advertising E-mail ads are inexpensive, easy to send, and hard to ignore in the recipient’s inbox. These ads describe the company’s products and services and include a link to the company’s Web site. There are several ways to add customer names to your company’s database. First, you can purchase the names from another company. Second, you can have customers add their names and information through online surveys when they visit your site. Third, you can pick up the names as customers make
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BUS_107_Week7_lecture3 - BUS 107 Chapter 10 Week 7: Digital...

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