BUS_107_Week7_lecture2

BUS_107_Week7_lecture2 - BUS 107 Chapter 9 Week 7: Internet...

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BUS 107 Chapter 9 – Week 7: Internet Marketing Slide # Topic Narration 1 Introduction In the previous chapter, we discussed marketing on the Web, including domain-name recognition, targeted advertising, and e- mail marketing. In this chapter, you will learn about ways to use the Internet to market your company’s products. Next slide. 2 Objectives When you complete this chapter, you will be able to: Explain how your customers can find out about you and your products through Internet advertising Discuss how to sell products through online catalogs and order systems Describe how to track and deliver products using the Internet And describe the kinds of post-sale services that you can give your customers electronically. Next slide. 3 Phase I: Pre- Sale The Internet offers many opportunities for conveying your advertising message. You can set up an electronic showroom. You can also set up a hit counter that keeps track of the number customers that visit your site. You can also entice customers to
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BUS_107_Week7_lecture2 - BUS 107 Chapter 9 Week 7: Internet...

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