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Surname 1Name InstructorCourseDateBanyan Tree Hotels & ResortsQ1 .The main factors behind the success of Banyan Tree are several which were attributed by the knowledge of Ho and Chang experiences on resorts that they had visited during their numerous travel. The main factor is the positioning of this resort. They made an incredible discovery that there was market niche that was not exploited by the mega luxurious resorts such as Hilton and Shangri-La and this become their focal point in establishing Banyan Tree. The market therefore needed a private and intimate accommodation which are differentiated from the traditional expectations of glitzy chain hotels. Another factor is how their branding and positioning strategy. Banyan Tree built their resorts and hotels using the local-inspired architecture design to supplement the surrounding of the environment. The resorts and hotels were design to mimic their location which brought the beauty of nature to the guests just at their door step. It was positioned as a romantic and intimate escapade which drew guests from the world given that the couples who visited their resorts and hotels will always have a romantic holiday to remember. The product and services design and delivery is another factor that led theirsuccess. For example the furnishing of the Banyan Tree villas were deliberately made to bring out the anomaly of the local appearance and luxurious feel. Additionally, spa pavilions in
Surname 2Seychelles was built around the granite boulders and lush foliage that gave the outdoor experience but still privacy was upheld. Employees were given the autonomy to vary services delivery in relation to local culture and practices as long as they were consistent with the company’s branding of providing intimacy and romantic services. Another factor that led to success of Banyan Tree was through helping the surrounding community. For example, Banyan