Beauty2 - Lancome France Yves Saint-Laurent France...

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Cosmo’s Demographics Women 18-34 Median Individual Income: $26,596 Median Household Income: $52,527 Single, educated, employed, with children
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Cosmopolitan Global 59 editions 100 countries 34 languages 60 million readers
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“Fun, Fearless Females”
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"Helen Gurley Brown's message was never only about sex; it was about how you make your way in a modern world." – Lois Banner
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What forms, images, and messages is Cosmo exporting?
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Cosmo as BRAND
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Bae Yong-joon
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Beauty Academy in Kabul
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The Global Beauty Industry
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Beauty Culture Individual Choice Consumerism Health Modernity Sexual Freedom Cosmopolitanism
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Global Beauty Culture Entry into the Global Economy Financial Success High Technology
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Olay is about beauty, inside and out. It's about keeping in constant concert with a woman's wants, her needs, her aspirations. -- Olay Arabia
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Locations and 2006 Worldwide Earnings of Largest Corporations Selling Skin Lighteners L’Oreal France $6,392,000,000 Avon United States $5,040,000,000 Nivea Germany $2,692,000,000
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Unformatted text preview: Lancome France Yves Saint-Laurent France Elizabeth Arden United States $ 947,000,000 Revlon United States $1,331,000,000 Estee Lauder/Clinique United States $6,463,800,000 Olay White Radiance LOreal White Perfect Buzz Words Dull Yellow Brown Aging Dead cells Spotty Unsightly Discoloration Stressed Agitated Flawless Healthy White Clear Translucent Bright Perfection Luminosity Inner Light Calming The Arguments Identity Empowerment History Consumer Desire Free Market Product Effectiveness Two approaches Imposition of a Euro-American white standard of beauty is damaging to all people, especially women. Women are commodified in a global beauty culture. Beauty standards are negotiated in local environments. . Beauty is a form of self-expression and engagement with modernization, globalization, and other macro structures. Foreign Beauty in China...
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This note was uploaded on 06/20/2008 for the course IAH 201 taught by Professor Dontknow during the Spring '05 term at Michigan State University.

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Beauty2 - Lancome France Yves Saint-Laurent France...

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