TV - Functions of Media Information Entertainment...

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Functions of Media Information Entertainment Advertising Hybrids: Infotainment Advertainment
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Media Effects: Theories
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Powerful Effects “Magic Bullet” or “Hypodermic Needle”
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Limited Effects
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Moderate Effects Cultivation Research
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Uses and Gratifications Surveillance of the environment Decision making Social interaction Entertainment and diversion Understanding and developing personal identity
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Agenda-Setting In the News As of 11:26 a.m. EST Iraq demands withdrawal of Turkish troops Incursion Annan suspends Kenyan talks after little progress Protests Senator Dodd endorses former rival Obama Latest polls Virginia college locked down over reports of su F F Crash tests rate some mid-size SUVs lower fo F F Home prices post steepest decline in 20 years Downturn
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The Digital Divide Income Education Age Rural vs. urban
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TV Household Penetration US 98.2% Chile 93% Colombia 98% Mexico 96% Tanzania 6% Uganda 4.5% (compare radio at 47.8% and print at 1%) Ethiopia 2%
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Ethiopia 85% of the population is rural The adult literacy rate is 43% 70 indigenous languages Annual income per capita $1000
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This note was uploaded on 06/20/2008 for the course IAH 201 taught by Professor Dontknow during the Spring '05 term at Michigan State University.

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TV - Functions of Media Information Entertainment...

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