skin whiteners reading questions

skin whiteners reading questions - Reading questions: What...

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Reading questions: What is the fight between Aneel Karnani and C. K. Prahalad? Why is it significant that C. K. Prahalad serves on HLL's board of  directors? Race, poverty and skin-whitener Does marketing "Fair and Lovely" skin cream in India empower the poor? Andrew Leonard Feb. 14, 2007 | You've got to wonder what the atmosphere is like when Aneel Karnani and C.K. Prahalad rub shoulders in the hallways at the University of Michigan's Ross School of Business. The two professors have similar backgrounds: They both graduated from campuses of the Indian Institute of Management (Karnani from Calcutta, Prahalad from Ahmedabad); they both have Ph.D.s from Harvard dating back to the 1970s; and they both are very interested in the economic lives of the poor. But that's also where they differ, and in the world of academe, the rhetoric is getting a bit pointed. C.K. Prahalad is famous in development circles as an
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evangelist for a concept known as the "bottom of the pyramid." The "BoP" represents the billions of poor people living on the planet whose buying power is, says Prahalad, a terrific, and stunningly underexploited, business opportunity. A good summary of his views can be found in an article he co-wrote with Allen Hammond in 2004 for Foreign Policy, "Selling to the Poor." He's also written a book on the subject, "The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits," and if you are willing to wade through a generous dose of hype, you can visit a somewhat overenthusiastic Web site devoted to his life works. In August, his Michigan colleague, Aneel Karnani, blasted the BoP concept in a paper titled "Fortune at the Bottom of the Pyramid: A Mirage," calling it "at best a harmless illusion and potentially a dangerous delusion." The gist of his critique: Not only isn't the market as big as Prahalad claims it is, but the very act of encouraging poor people to consume products that they don't need may actually make
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skin whiteners reading questions - Reading questions: What...

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