Reading Questions - Reading Questions: 1. The International...

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Reading Questions: 1. The International Herald Tribune, the global version of the New  York Times,  caters to a wealthy class of traveling multinational  business people.  How does this affect its coverage of skin  lighteners? 2. According to this article, why do Indian and other Asian women  want to lighten their skins? What does "latent desire" mean and why  does the article use this phrase? 3.  What companies started the skin lightener craze?  Where were  they located? What is the International Herald Tribune's attitude  toward these companies? Especially in India/Fair Color as a Cultural Virtue :  Creams for a Lighter Skin Capture the Asian  Market By Miriam Jordan International Herald Tribune Friday, April 24, 1998 When Abha Bhatnagar was growing up, her mother 
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keep her daughter out of trouble. "She was trying to  keep my skin from getting dark," said Mrs. Bhatnagar,  who disobeyed the order. Now she regrets that her  olive skin is not lighter. But she believes there is a  solution: fairness cream, which she recently started  using on her face. . "I can see the difference already," the mother of two  said, caressing her cheeks. . While Americans and Europeans flock to tanning  salons, across Asia, demand for skin whiteners is  soaring. Herbal pharmacists, local cosmetics  companies and such multinationals as Unilever PLC,  Beiersdorf AG and Avon Products Inc. all are cashing  in on the craze. . "Fairness creams are trendy throughout the Asia- Pacific," said David Gosling, president and managing  director of Avon India Beauty Products Pvt. "People  here basically want lighter skin." . "Culturally, fair skin is associated with positive values 
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This note was uploaded on 06/20/2008 for the course IAH 201 taught by Professor Dontknow during the Spring '05 term at Michigan State University.

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Reading Questions - Reading Questions: 1. The International...

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