McDonaldization - McDonald's Shailaja Venkatsubramanyan...

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McDonald’s Shailaja Venkatsubramanyan TERAOKA, Masami (b. 1936), McDonald's Hamburger Invading Japan: Chochin-me , 1981-82
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McDonald’s Factoids 31,667 restaurants worldwide US: 13,744 Europe: 6,403 Latin America: 1,656 Canada: 1,391 35% revenues from US and Canada
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The McDonaldization of Society The process by which the principles of the fast food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world
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Max Weber Max Weber
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Bureaucracy Hierarchical authority structure Well-established division of labor Written rules and regulations Impersonality Concern for technical competence
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Rationalization Replacement of irrational, traditional social patterns with Concern for efficiency Formalized social control
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Features of Rationalization Efficiency Calculability Predictability Control through technology
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Efficiency Streamlining processes Simplifying goods and services Using customers to perform unpaid work Kim Gjerstad
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McDonaldization - McDonald's Shailaja Venkatsubramanyan...

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